The latest from Telecom-Funda
- Indian mobile ad market grows by 27% in 90 days to 7.3 bn impressions monthly
- Nokia leads in India, Samsung follows: Study
- How global telecos can profit from India's experience
| Indian mobile ad market grows by 27% in 90 days to 7.3 bn impressions monthly | Top |
| InMobi, the world's largest independent mobile ad network, today revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi's January 2011 Mobile Insights Report – India Market, the largest monthly report of its kind. Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: "2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally." Source | |
| Nokia leads in India, Samsung follows: Study | Top |
| With 59 per cent market share, Nokia continues to be the top manufacturer in India, followed by Samsung with 24 per cent impression share. These two competitors account for 83 per cent of total impressions served in the Indian mobile market–and are followed by Sony Ericsson, LG and Micromax. Says InMobi VP global research and marketing James Lamberti, "2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally." Source | |
| How global telecos can profit from India's experience | Top |
| As many wireless telecommunications operators around the world reach saturation points in consumer penetration, they fear hitting a growth wall. These companies face mounting competition, declining average revenue per user (ARPU) and steeply rising costs. All these factors put tremendous pressure on their margins. Increasingly, wireless companies must hunt for ways to squeeze more from their business model–but where and how? To find answers they might consider dialing the country code for India. Source | |
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